Yet even as LGBTQ+ books become popular, renewed efforts to ban them are sweeping the nation.
I’d love for publishers to protect them more.” “When you don’t look white and blonde or skinny or able-bodied, it might be even harder to sell your books on social media, and this extends to sapphic authors. “We can’t act like what becomes popular on happens completely independent of societal ills like homophobia or racism, especially when it’s increasingly expected that authors have a presence on them,” she tells me. That being said, Garrett also notes that even when it comes to sapphic books, biases towards books by white, queer, conventionally attractive authors still endure - especially on social media algorithms that feed off human behavior. “I definitely have seen books that didn’t have a big marketing push originally blow up because of TikTok… we’re told by a lot of publishers that social media doesn’t sell books - except TikTok.” “I think that these outlets have provided a great way for marginalized authors to market themselves in a way their publishers either couldn’t or wouldn’t,” Garrett says.
All of these hidden gems and wonderful books are being read and shared because this niche community has a platform to talk about them, and they’re finally being heard.”Īt a time when discoverability is a challenge for all authors, not just queer authors, the boost that BookTok can provide to sapphic literature is sorely needed. “It’s really showing the need for it for publishers, for authors, for readers, and we’ve gotten so much more sapph lit over the past year or so.
“I think that BookTok has been a really important part of making sapphic literature more mainstream, and more popular,” Haines tells me. This content can also be viewed on the site it originates from.
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